| Summary: | Concerns about a global decline in pollinators have called for more knowledge about the factors influencing wild pollinator abundance and diversity in agroecosystems. Agricultural intensification has been identified as the main cause of this “global pollinator crisis”, particularly due to reductions in natural areas holding critical floral and nesting resources. Maintaining native wild plants in agricultural landscapes (e.g., in field margins) is often recommended as a cost-effective and efficient method for pollinator conservation. In this study, the role of common wild flowers, often considered weeds, in supporting pollinators in a Mediterranean agroecosystem was investigated. This work involved a two-year field trial to compare five native weed species common in Mediterranean cereal agroecosystems: <i>Convolvulus arvensis</i> L., <i>Daucus carota</i> L., <i>Malva sylvestris</i> L., <i>Papaver rhoeas</i> L., and <i>Sonchus oleraceus</i> L. The goal was to compare the attractiveness of these species, and a mixture of all five, to different flower-visiting insect groups in order to assess their value in supporting wild pollinators. Overall, <i>D. carota</i> had the highest number of insect visits, followed by <i>P. rhoeas</i>. <i>C. arvensis</i>, <i>M. sylvestris</i>, and <i>S. oleraceus</i>, which had lower numbers of visits. On the basis of their overall attractiveness to pollinators and low risk for invasiveness, <i>D. carota</i>, <i>P. rhoeas,</i> and <i>M. sylvestris</i> are the most likely to contribute positively to the conservation of pollinators in agroecosystems. Our results also suggest that it is advantageous for wild flowers sown for the purpose of pollinator conservation to be grown in clumps, rather than highly intermingled, for improved visitation rates.
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