LGBTQIA+ representations and cultural studies: invisibility of gender diversity in fashionable audiovisuals

• Main Authors: Luciomar de Carvalho, Flavi Ferreira Lisboa Filho
• Format: Article
• Language: English
• Published: Instituto de Comunicação e Informação Científica e Tecnológica em Saúde (Icict) da Fundação Oswaldo Cruz (Fiocruz) 2019-09-01
• Series: RECIIS
• Subjects: Estudos culturais; Representação; LGBTQIA+; Moda; Publicidade.
• Online Access: https://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/1726

Fashion is often used as a sign of social distinction and erasure of genres. Nowadays its hegemonic production still distinguishes female and male gender but the others have no representation in it. On the other hand, the criticism about a model of advertising production, which strengthens the hegemonic patterns of compulsory binarisms between sex and gender, has been effected by means of a few expressive and still recent movement that calls for new models of representation. This theoretical essay seeks through cultural studies to reflect on LGBTQIA+ representations in fashion advertising, stressing the importance of gender diversity to be represented in a non-stereotyped way, giving them visibility, avoiding to silence them and their erasure.