The Effect of Brand Image, Brand Trust, Economic Benefits, and Brand Attitude Toward Purchase Intention on Iphone in East Java
The objectives of this study are to: 1) examine the effect of brand image on purchase intention, 2) examine the effect of brand trust on purchase intention, 3) examine the effect of economic benefits on purchase intention, 4) examine the effect of brand attitude on purchase intention. This is an exp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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International journal of multicultural and multireligious understanding
2020-03-01
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| Series: | International Journal of Multicultural and Multireligious Understanding |
| Subjects: | |
| Online Access: | https://ijmmu.com/index.php/ijmmu/article/view/1484 |
