Survival through Openness – How Traditional Industry could avoid the Fate of Print Media
The purpose of this paper is to make a contribution to a theory of value co-creation by integrating a case observation and conceptual insights from literature that are concerned with co-creation phenomena. A value creation taxonomy is introduced as a reference model which is used to describe an ongo...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Institute of Informatics and Cybernetics
2015-02-01
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| Series: | Journal of Systemics, Cybernetics and Informatics |
| Subjects: | |
| Online Access: | http://www.iiisci.org/Journal/CV$/sci/pdfs/HB261ZK15.pdf
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