Application of Revised Importance–Performance Analysis to Investigate Critical Service Quality of Hotel Online Booking

This study integrates the three-factor theory and Importance–Performance Analysis (IPA) into a three-dimensional importance–performance analysis (3-D IPA) approach to identify the critical service quality attributes for hotel online booking. A seven-point Likert-type scale of service quality measure...

Full description

Bibliographic Details
Main Authors: Rong-Chang Jou, Yeong-Jia Day
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/4/2043

Similar Items