Understanding marketing and marketing policies in international markets

Understanding marketing and marketing policies in international markets

Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for produ...

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Bibliographic Details
Main Author: Hazel T. Suchard
Format: Article
Language:English
Published: AOSIS 1985-03-01
Series:South African Journal of Business Management
Online Access:https://sajbm.org/index.php/sajbm/article/view/1073
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spelling doaj-1cbcb87251de45f6b78c1a9123e2450a2021-04-02T14:47:37ZengAOSISSouth African Journal of Business Management2078-55852078-59761985-03-01161495310.4102/sajbm.v16i1.1073789Understanding marketing and marketing policies in international marketsHazel T. Suchard0Department of Business Economics, University of the WitwatersrandMarketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for product policy, pricing policy, promotion policy, and distribution policy. The impact of other economic factors, cultural forces, political and legal forces are also discussed. The authoress concludes by referring to rural versus urban distribution and its influence on international marketing.https://sajbm.org/index.php/sajbm/article/view/1073
collection DOAJ
language English
format Article
sources DOAJ
author Hazel T. Suchard
spellingShingle Hazel T. Suchard
Understanding marketing and marketing policies in international markets
South African Journal of Business Management
author_facet Hazel T. Suchard
author_sort Hazel T. Suchard
title Understanding marketing and marketing policies in international markets
title_short Understanding marketing and marketing policies in international markets
title_full Understanding marketing and marketing policies in international markets
title_fullStr Understanding marketing and marketing policies in international markets
title_full_unstemmed Understanding marketing and marketing policies in international markets
title_sort understanding marketing and marketing policies in international markets
publisher AOSIS
series South African Journal of Business Management
issn 2078-5585
2078-5976
publishDate 1985-03-01
description Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for product policy, pricing policy, promotion policy, and distribution policy. The impact of other economic factors, cultural forces, political and legal forces are also discussed. The authoress concludes by referring to rural versus urban distribution and its influence on international marketing.
url https://sajbm.org/index.php/sajbm/article/view/1073
work_keys_str_mv AT hazeltsuchard understandingmarketingandmarketingpoliciesininternationalmarkets
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