Understanding marketing and marketing policies in international markets
Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for produ...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
AOSIS
1985-03-01
|
Series: | South African Journal of Business Management |
Online Access: | https://sajbm.org/index.php/sajbm/article/view/1073 |