A study on customer loyalty in the fashion retail segment

This paper aims to identify effective methods for customer loyalty in fashion retail companies. Specifically, we approach the concept of relationship marketing and existing implementation tools, selecting the most suitable for the fashion retail market. The research conducted is qualitative and expl...

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Bibliographic Details
Main Authors:	Lucas Panchera, Aline Hilsendeger Pereira de Oliveira
Format:	Article
Language:	Portuguese
Published:	Universidade Estadual de Londrina (UEL) 2019-12-01
Series:	Projetica
Subjects:	fidelização marketing de relacionamento varejo moda
Online Access:	http://srv-009.uel.br/revistas/uel/index.php/projetica/article/view/33819

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spelling	doaj-1ce5bcb04c664c30b6d8a660d0abd1362020-11-24T21:45:14ZporUniversidade Estadual de Londrina (UEL)Projetica2236-22072019-12-0110314315810.5433/2236-2207.2019v10n3p14318579A study on customer loyalty in the fashion retail segmentLucas Panchera0Aline Hilsendeger Pereira de Oliveira1Instituto Federal de Santa CatarinaInstituto Federal de Santa CatarinaThis paper aims to identify effective methods for customer loyalty in fashion retail companies. Specifically, we approach the concept of relationship marketing and existing implementation tools, selecting the most suitable for the fashion retail market. The research conducted is qualitative and exploratory, with a case study performed within a company in order to analyze the clients’ frequency rate.http://srv-009.uel.br/revistas/uel/index.php/projetica/article/view/33819fidelizaçãomarketing de relacionamentovarejomoda
collection	DOAJ
language	Portuguese
format	Article
sources	DOAJ
author	Lucas Panchera Aline Hilsendeger Pereira de Oliveira
spellingShingle	Lucas Panchera Aline Hilsendeger Pereira de Oliveira A study on customer loyalty in the fashion retail segment Projetica fidelização marketing de relacionamento varejo moda
author_facet	Lucas Panchera Aline Hilsendeger Pereira de Oliveira
author_sort	Lucas Panchera
title	A study on customer loyalty in the fashion retail segment
title_short	A study on customer loyalty in the fashion retail segment
title_full	A study on customer loyalty in the fashion retail segment
title_fullStr	A study on customer loyalty in the fashion retail segment
title_full_unstemmed	A study on customer loyalty in the fashion retail segment
title_sort	study on customer loyalty in the fashion retail segment
publisher	Universidade Estadual de Londrina (UEL)
series	Projetica
issn	2236-2207
publishDate	2019-12-01
description	This paper aims to identify effective methods for customer loyalty in fashion retail companies. Specifically, we approach the concept of relationship marketing and existing implementation tools, selecting the most suitable for the fashion retail market. The research conducted is qualitative and exploratory, with a case study performed within a company in order to analyze the clients’ frequency rate.
topic	fidelização marketing de relacionamento varejo moda
url	http://srv-009.uel.br/revistas/uel/index.php/projetica/article/view/33819
work_keys_str_mv	AT lucaspanchera astudyoncustomerloyaltyinthefashionretailsegment AT alinehilsendegerpereiradeoliveira astudyoncustomerloyaltyinthefashionretailsegment AT lucaspanchera studyoncustomerloyaltyinthefashionretailsegment AT alinehilsendegerpereiradeoliveira studyoncustomerloyaltyinthefashionretailsegment
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A study on customer loyalty in the fashion retail segment

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