A study on customer loyalty in the fashion retail segment
This paper aims to identify effective methods for customer loyalty in fashion retail companies. Specifically, we approach the concept of relationship marketing and existing implementation tools, selecting the most suitable for the fashion retail market. The research conducted is qualitative and expl...
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Universidade Estadual de Londrina (UEL)
2019-12-01
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Online Access: | http://srv-009.uel.br/revistas/uel/index.php/projetica/article/view/33819 |
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doaj-1ce5bcb04c664c30b6d8a660d0abd1362020-11-24T21:45:14ZporUniversidade Estadual de Londrina (UEL)Projetica2236-22072019-12-0110314315810.5433/2236-2207.2019v10n3p14318579A study on customer loyalty in the fashion retail segmentLucas Panchera0Aline Hilsendeger Pereira de Oliveira1Instituto Federal de Santa CatarinaInstituto Federal de Santa CatarinaThis paper aims to identify effective methods for customer loyalty in fashion retail companies. Specifically, we approach the concept of relationship marketing and existing implementation tools, selecting the most suitable for the fashion retail market. The research conducted is qualitative and exploratory, with a case study performed within a company in order to analyze the clients’ frequency rate.http://srv-009.uel.br/revistas/uel/index.php/projetica/article/view/33819fidelizaçãomarketing de relacionamentovarejomoda |
collection |
DOAJ |
language |
Portuguese |
format |
Article |
sources |
DOAJ |
author |
Lucas Panchera Aline Hilsendeger Pereira de Oliveira |
spellingShingle |
Lucas Panchera Aline Hilsendeger Pereira de Oliveira A study on customer loyalty in the fashion retail segment Projetica fidelização marketing de relacionamento varejo moda |
author_facet |
Lucas Panchera Aline Hilsendeger Pereira de Oliveira |
author_sort |
Lucas Panchera |
title |
A study on customer loyalty in the fashion retail segment |
title_short |
A study on customer loyalty in the fashion retail segment |
title_full |
A study on customer loyalty in the fashion retail segment |
title_fullStr |
A study on customer loyalty in the fashion retail segment |
title_full_unstemmed |
A study on customer loyalty in the fashion retail segment |
title_sort |
study on customer loyalty in the fashion retail segment |
publisher |
Universidade Estadual de Londrina (UEL) |
series |
Projetica |
issn |
2236-2207 |
publishDate |
2019-12-01 |
description |
This paper aims to identify effective methods for customer loyalty in fashion retail companies. Specifically, we approach the concept of relationship marketing and existing implementation tools, selecting the most suitable for the fashion retail market. The research conducted is qualitative and exploratory, with a case study performed within a company in order to analyze the clients’ frequency rate. |
topic |
fidelização marketing de relacionamento varejo moda |
url |
http://srv-009.uel.br/revistas/uel/index.php/projetica/article/view/33819 |
work_keys_str_mv |
AT lucaspanchera astudyoncustomerloyaltyinthefashionretailsegment AT alinehilsendegerpereiradeoliveira astudyoncustomerloyaltyinthefashionretailsegment AT lucaspanchera studyoncustomerloyaltyinthefashionretailsegment AT alinehilsendegerpereiradeoliveira studyoncustomerloyaltyinthefashionretailsegment |
_version_ |
1725905756411133952 |