USING SOCIAL MEDIA IN THE ROMANIAN HERITAGE CONSUMPTION. OBSERVATIONS AND RECOMMENDATIONS
Today, the high level of use and interaction of Social Media influences greatly the business environment which is thus exposed to a paradigm shift, where hierarchies fall apart and the communication and collaboration create wider and wider networks for the employees and all the partners of the organ...
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Romanian Foundation for Business Intelligence
2014-11-01
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doaj-1d13d5ed516445f7a585dda55b5bdc5e2020-11-24T23:28:53ZengRomanian Foundation for Business IntelligenceSEA: Practical Application of Science2360-25542014-11-01II5 (3/2014)533538seapas:y:2014:i:5:p:533-538USING SOCIAL MEDIA IN THE ROMANIAN HERITAGE CONSUMPTION. OBSERVATIONS AND RECOMMENDATIONSDaniela POPESCUL0Mircea GEORGESCU1 „Alexandru Ioan Cuza” University of Iași, 700505, Romania „Alexandru Ioan Cuza” University of Iași, 700505, Romania Today, the high level of use and interaction of Social Media influences greatly the business environment which is thus exposed to a paradigm shift, where hierarchies fall apart and the communication and collaboration create wider and wider networks for the employees and all the partners of the organizations. All the economic sectors, including the tourism and services, are affected. In this spirit, this paper discusses the opportunities and challenges that emerge from the contemporary Social Media evolution for promoting the tourism potential of a country or region. We have noticed changes facilitated by the Web 2.0 related technologies regarding the delivery of information, and the relationship with the modern tourist. According to this information, we have come to several conclusions and recommendations in order to increase the visibility and consumption of Romanian heritage in the 2014 -2020 time horizon. http://seaopenresearch.eu/Journals/articles/SPAS_5_74.pdf Social MediaInnovative heritage consumptionRomanian Regional Operational Programme 2007 – 2013Romanian Regional Operational Programme 2014 – 2020 |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Daniela POPESCUL Mircea GEORGESCU |
spellingShingle |
Daniela POPESCUL Mircea GEORGESCU USING SOCIAL MEDIA IN THE ROMANIAN HERITAGE CONSUMPTION. OBSERVATIONS AND RECOMMENDATIONS SEA: Practical Application of Science Social Media Innovative heritage consumption Romanian Regional Operational Programme 2007 – 2013 Romanian Regional Operational Programme 2014 – 2020 |
author_facet |
Daniela POPESCUL Mircea GEORGESCU |
author_sort |
Daniela POPESCUL |
title |
USING SOCIAL MEDIA IN THE ROMANIAN HERITAGE CONSUMPTION. OBSERVATIONS AND RECOMMENDATIONS |
title_short |
USING SOCIAL MEDIA IN THE ROMANIAN HERITAGE CONSUMPTION. OBSERVATIONS AND RECOMMENDATIONS |
title_full |
USING SOCIAL MEDIA IN THE ROMANIAN HERITAGE CONSUMPTION. OBSERVATIONS AND RECOMMENDATIONS |
title_fullStr |
USING SOCIAL MEDIA IN THE ROMANIAN HERITAGE CONSUMPTION. OBSERVATIONS AND RECOMMENDATIONS |
title_full_unstemmed |
USING SOCIAL MEDIA IN THE ROMANIAN HERITAGE CONSUMPTION. OBSERVATIONS AND RECOMMENDATIONS |
title_sort |
using social media in the romanian heritage consumption. observations and recommendations |
publisher |
Romanian Foundation for Business Intelligence |
series |
SEA: Practical Application of Science |
issn |
2360-2554 |
publishDate |
2014-11-01 |
description |
Today, the high level of use and interaction of Social Media influences greatly the business environment which is thus exposed to a paradigm shift, where hierarchies fall apart and the communication and collaboration create wider and wider networks for the employees and all the partners of the organizations. All the economic sectors, including the tourism and services, are affected. In this spirit, this paper discusses the opportunities and challenges that emerge from the contemporary Social Media evolution for promoting the tourism potential of a country or region. We have noticed changes facilitated by the Web 2.0 related technologies regarding the delivery of information, and the relationship with the modern tourist. According to this information, we have come to several conclusions and recommendations in order to increase the visibility and consumption of Romanian heritage in the 2014 -2020 time horizon. |
topic |
Social Media Innovative heritage consumption Romanian Regional Operational Programme 2007 – 2013 Romanian Regional Operational Programme 2014 – 2020 |
url |
http://seaopenresearch.eu/Journals/articles/SPAS_5_74.pdf
|
work_keys_str_mv |
AT danielapopescul usingsocialmediaintheromanianheritageconsumptionobservationsandrecommendations AT mirceageorgescu usingsocialmediaintheromanianheritageconsumptionobservationsandrecommendations |
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1725547436615663616 |