Branding the controversial: challenges in destination branding

Branding the controversial: challenges in destination branding

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Bibliographic Details
Main Authors: Dana-Nicoleta Lascu, Evelyn Ruth Soto Amesquita
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2011-06-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3987/im_en_2011_02_Lascu.pdf
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spelling doaj-1d2e3333473246ca89a40497b21bd4b42020-11-25T02:57:27ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262011-06-01723987Branding the controversial: challenges in destination brandingDana-Nicoleta Lascuhttps://orcid.org/0000-0001-5071-3349Evelyn Ruth Soto Amesquitahttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3987/im_en_2011_02_Lascu.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Dana-Nicoleta Lascu
Evelyn Ruth Soto Amesquita
spellingShingle Dana-Nicoleta Lascu
Evelyn Ruth Soto Amesquita
Branding the controversial: challenges in destination branding
Innovative Marketing
author_facet Dana-Nicoleta Lascu
Evelyn Ruth Soto Amesquita
author_sort Dana-Nicoleta Lascu
title Branding the controversial: challenges in destination branding
title_short Branding the controversial: challenges in destination branding
title_full Branding the controversial: challenges in destination branding
title_fullStr Branding the controversial: challenges in destination branding
title_full_unstemmed Branding the controversial: challenges in destination branding
title_sort branding the controversial: challenges in destination branding
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2011-06-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3987/im_en_2011_02_Lascu.pdf
work_keys_str_mv AT dananicoletalascu brandingthecontroversialchallengesindestinationbranding
AT evelynruthsotoamesquita brandingthecontroversialchallengesindestinationbranding
_version_ 1724711218860523520

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