Branding the controversial: challenges in destination branding
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Format: | Article |
Language: | English |
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LLC "CPC "Business Perspectives"
2011-06-01
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Series: | Innovative Marketing |
Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3987/im_en_2011_02_Lascu.pdf |
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doaj-1d2e3333473246ca89a40497b21bd4b42020-11-25T02:57:27ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262011-06-01723987Branding the controversial: challenges in destination brandingDana-Nicoleta Lascuhttps://orcid.org/0000-0001-5071-3349Evelyn Ruth Soto Amesquitahttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3987/im_en_2011_02_Lascu.pdf |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Dana-Nicoleta Lascu Evelyn Ruth Soto Amesquita |
spellingShingle |
Dana-Nicoleta Lascu Evelyn Ruth Soto Amesquita Branding the controversial: challenges in destination branding Innovative Marketing |
author_facet |
Dana-Nicoleta Lascu Evelyn Ruth Soto Amesquita |
author_sort |
Dana-Nicoleta Lascu |
title |
Branding the controversial: challenges in destination branding |
title_short |
Branding the controversial: challenges in destination branding |
title_full |
Branding the controversial: challenges in destination branding |
title_fullStr |
Branding the controversial: challenges in destination branding |
title_full_unstemmed |
Branding the controversial: challenges in destination branding |
title_sort |
branding the controversial: challenges in destination branding |
publisher |
LLC "CPC "Business Perspectives" |
series |
Innovative Marketing |
issn |
1814-2427 1816-6326 |
publishDate |
2011-06-01 |
url |
https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3987/im_en_2011_02_Lascu.pdf |
work_keys_str_mv |
AT dananicoletalascu brandingthecontroversialchallengesindestinationbranding AT evelynruthsotoamesquita brandingthecontroversialchallengesindestinationbranding |
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1724711218860523520 |