| Summary: | The research objective ware (1) to analyze the financial feasibility of farmers who cultivated shallots in research area, and (2) to describe the management of shallot farm management in the highlands, especially in Batu City, East Java. Determination of research location of the study was conducted purposively, namely in the Junrejo Village, Junrejo subdistrict, Batu City. The method of retrieving farmer respondents was carried out using a probability sampling approach with a simple random sampling method. Data analysis methods that are suitable for research on farming analysis and marketing of shallots, based on an approach are included in the method of quantitative data analysis for farming income analysis and qualitatively for management analysis of shallots farming. The average commodity production of shallots is 14.6 tons / ha, with the calculation of the average total cost of farming including fixed costs (equipment depreciation, land tax, and land rent) as well as variable costs (seeds, fertilizers, pesticides, and labor) ) issued 54,010,236.2 IDR/ha and the average selling price of IDR. 7,000. Then the calculation of farm income in the study area was IDR 47,916,916.2 / ha, so the data was said to be profitable onion farming. The management of shallot farming in Junrejo Village, Junrejo Subdistrict, Batu City has been running according to the field implementation, but there are several management functions that must be given attention such as controling functions which are more concerned in field implementation especially with regard to farming input applications.
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