Labeling food safety attributes: to inform or not to inform?
Abstract We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to support such claims on consumer choices and examine consumers’ willingness to pay for beef products with these different food safety labeling cues. Empirical results from...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2019-02-01
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| Series: | Agricultural and Food Economics |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s40100-019-0123-y |