Creativity for business intelligence

• Main Authors: Silvio Manuel Brito, Juan José Maldonado Briegas, Ana Isabel Sánchez Iglesias
• Format: Article
• Language: Spanish
• Published: Asociación Nacional de Psicología Evolutiva y Educativa de la Infancia Adolescencia Mayores y Discapacidad 2019-07-01
• Series: INFAD
• Subjects: creativity; teams; conflicts; performance
• Online Access: http://www.infad.eu/RevistaINFAD/OJS/index.php/IJODAEP/article/view/1401

What does business intelligence mean? It seems to us the emotionally coherent use of a skills set in different domains and in different accomplishments for a objectives diversity to conceptualize and pass on to the materially realizable the process of interpreting, analyzing, modifying, and innovating, intentionally extracted business data in order to support decision support systems, generating and sharing knowledge. Understanding that the main attitude that underlies this process is the creativity, we carried out experience with teams of a postgraduate course in Business Intelligence, which underpinned in a process of this nature the conception of a brand now expanding and recognized, of which we want to bear witness here. We conclude, that this experience is positive to exercise business intelligence.