The Trends and their Impact on Fishery Products Safety and Quality
The paper follows two main objectives: to understand consumers’ perception of safety and quality of fishery products and to identify communication levers in order to improve the perceived image of fishery products. The present research is focused on the fishery products, regardless of their presenta...
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Dunarea de Jos University of Galati
2012-11-01
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Online Access: | http://www.rce.feaa.ugal.ro/sites/default/files/ZugravuRahoveanu.pdf |
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doaj-1ff7ca7ec73743aea405384e4e47b9432020-11-24T22:38:56ZengDunarea de Jos University of Galati Risk in Contemporary Economy2067-05322012-11-0118794The Trends and their Impact on Fishery Products Safety and QualityGheorghe Adrian ZUGRAVUMaria Magdalena TUREK RAHOVEANUThe paper follows two main objectives: to understand consumers’ perception of safety and quality of fishery products and to identify communication levers in order to improve the perceived image of fishery products. The present research is focused on the fishery products, regardless of their presentation – fresh, frozen or processed. This paper conducted a questionnaire survey of Romanian consumers’ perception toward fishery products. The empirical study with brands indicated that consumers are different awareness to domestic and foreign safety fish products. National fishery products got more attention from the consumers. http://www.rce.feaa.ugal.ro/sites/default/files/ZugravuRahoveanu.pdffishery products safety perceptionimage of fish products quality |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Gheorghe Adrian ZUGRAVU Maria Magdalena TUREK RAHOVEANU |
spellingShingle |
Gheorghe Adrian ZUGRAVU Maria Magdalena TUREK RAHOVEANU The Trends and their Impact on Fishery Products Safety and Quality Risk in Contemporary Economy fishery products safety perception image of fish products quality |
author_facet |
Gheorghe Adrian ZUGRAVU Maria Magdalena TUREK RAHOVEANU |
author_sort |
Gheorghe Adrian ZUGRAVU |
title |
The Trends and their Impact on Fishery Products Safety and Quality |
title_short |
The Trends and their Impact on Fishery Products Safety and Quality |
title_full |
The Trends and their Impact on Fishery Products Safety and Quality |
title_fullStr |
The Trends and their Impact on Fishery Products Safety and Quality |
title_full_unstemmed |
The Trends and their Impact on Fishery Products Safety and Quality |
title_sort |
trends and their impact on fishery products safety and quality |
publisher |
Dunarea de Jos University of Galati |
series |
Risk in Contemporary Economy |
issn |
2067-0532 |
publishDate |
2012-11-01 |
description |
The paper follows two main objectives: to understand consumers’ perception of safety and quality of fishery products and to identify communication levers in order to improve the perceived image of fishery products. The present research is focused on the fishery products, regardless of their presentation – fresh, frozen or processed. This paper conducted a questionnaire survey of Romanian consumers’ perception toward fishery products. The empirical study with brands indicated that consumers are different awareness to domestic and foreign safety fish products. National fishery products got more attention from the consumers. |
topic |
fishery products safety perception image of fish products quality |
url |
http://www.rce.feaa.ugal.ro/sites/default/files/ZugravuRahoveanu.pdf |
work_keys_str_mv |
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