Research on Brand Competition and Decisions in Supply Chains Under Manufacturer Information Referral
To study the impact of manufacturer information referral on the decision-making of supply chain members, a Stackelberg model is constructed based on a manufacturer, a professional retailer and a store brand retailer. The optimal price and profit of the manufacturer and both retailers when manufactur...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2021-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9524917/ |