Direct-to-Consumer Drug Advertisements Can Paradoxically Increase Intentions to Adopt Lifestyle Changes

Direct-to-Consumer Drug Advertisements Can Paradoxically Increase Intentions to Adopt Lifestyle Changes

Background: Direct-to-consumer (DTC) prescription drug advertisements are thought to induce boomerang effects, meaning they reduce the perceived effectiveness of the alternative option: non-pharmaceutical treatment via lifestyle change. Past research has observed such effects using artificially crea...

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Bibliographic Details
Main Authors: Maya B. Mathur, Michael Gould, Nayer Khazeni
Format: Article
Language:English
Published: Frontiers Media S.A. 2016-10-01
Series:Frontiers in Psychology
Subjects:
Health Psychology
attitude change
Risk compensation
Direct-to-consumer advertising
Boomerang effect
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.01533/full

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