Brand image and price perceptions impact on purchase intentions: mediating brand trust

Brand image and price perceptions impact on purchase intentions: mediating brand trust

Bibliographic Details
Main Authors: Kartika Aprilia Benhardy, Hardiyansyah, Agus Putranto
Format: Article
Language:English
Published: Growing Science 2020-06-01
Series:Management Science Letters
Online Access:http://www.growingscience.com/msl/Vol10/msl_2020_171.pdf
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spelling doaj-2139b63f4fea42dbae1c69c19315a9f92020-11-25T03:26:03ZengGrowing ScienceManagement Science Letters1923-93351923-93432020-06-0110.5267/j.msl.2020.5.035Brand image and price perceptions impact on purchase intentions: mediating brand trustKartika Aprilia BenhardyHardiyansyahAgus PutrantoAgus Putrantohttp://www.growingscience.com/msl/Vol10/msl_2020_171.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Kartika Aprilia Benhardy
Hardiyansyah
Agus Putranto
Agus Putranto
spellingShingle Kartika Aprilia Benhardy
Hardiyansyah
Agus Putranto
Agus Putranto
Brand image and price perceptions impact on purchase intentions: mediating brand trust
Management Science Letters
author_facet Kartika Aprilia Benhardy
Hardiyansyah
Agus Putranto
Agus Putranto
author_sort Kartika Aprilia Benhardy
title Brand image and price perceptions impact on purchase intentions: mediating brand trust
title_short Brand image and price perceptions impact on purchase intentions: mediating brand trust
title_full Brand image and price perceptions impact on purchase intentions: mediating brand trust
title_fullStr Brand image and price perceptions impact on purchase intentions: mediating brand trust
title_full_unstemmed Brand image and price perceptions impact on purchase intentions: mediating brand trust
title_sort brand image and price perceptions impact on purchase intentions: mediating brand trust
publisher Growing Science
series Management Science Letters
issn 1923-9335
1923-9343
publishDate 2020-06-01
url http://www.growingscience.com/msl/Vol10/msl_2020_171.pdf
work_keys_str_mv AT kartikaapriliabenhardy brandimageandpriceperceptionsimpactonpurchaseintentionsmediatingbrandtrust
AT hardiyansyah brandimageandpriceperceptionsimpactonpurchaseintentionsmediatingbrandtrust
AT agusputranto brandimageandpriceperceptionsimpactonpurchaseintentionsmediatingbrandtrust
AT agusputranto brandimageandpriceperceptionsimpactonpurchaseintentionsmediatingbrandtrust
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