Internal Customer Relationship Management (IntCRM): A Framework for Achieving Customer Relationship Management from the Inside Out

Bibliographic Details
Main Author: Frank L. Eichorn
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2004-03-01
Series:Problems and Perspectives in Management
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/914/PPM_EN_2004_01_Eichom.pdf