Storytelling - sponsorship communication in sport
<p>Storytelling is in the broadly understood communication, including sponsorship, the art of telling stories that engage customers while distinguishing the brand in a competitive market. It is a tool that does not directly promote products, brands or companies, but promotes ideas, values base...
Main Author: | Jarosław Kończak |
---|---|
Format: | Article |
Language: | English |
Published: |
Nicolaus Copernicus University in Toruń
2018-04-01
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Series: | Quality in Sport |
Subjects: | |
Online Access: | https://apcz.umk.pl/czasopisma/index.php/QS/article/view/17183 |
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