Preferred Tone of Nutrition Text Messages for Young Adults: Focus Group Testing

Preferred Tone of Nutrition Text Messages for Young Adults: Focus Group Testing

BackgroundYoung adults are a particularly hard to reach group using conventional health promotion practices as they do not see nutrition messages as personally relevant to them. Text messaging (short message service, SMS) offers an innovative approach to reaching young adults...

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Bibliographic Details
Main Authors: Pollard, Christina Mary, Howat, Peter A, Pratt, Iain S, Boushey, Carol J, Delp, Edward J, Kerr, Deborah Anne
Format: Article
Language:English
Published: JMIR Publications 2016-01-01
Series:JMIR mHealth and uHealth
Online Access:http://mhealth.jmir.org/2016/1/e1/

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