Analisis Peta Persepsi Pemilihan Atribut Produk Laptop Di Kalangan Mahasiswa Universitas Telkom Kota Bandung (Studi Pada Laptop Acer, Asus, Lenovo, Toshiba, HP, Samsung dan Apple)

Analisis Peta Persepsi Pemilihan Atribut Produk Laptop Di Kalangan Mahasiswa Universitas Telkom Kota Bandung (Studi Pada Laptop Acer, Asus, Lenovo, Toshiba, HP, Samsung dan Apple)

This research aims to find out laptop brand selection perceptual map of among Telkom University students. The object of this research study are some of incoming laptop brand in Top Brand 2016 which are Acer, Lenovo, Asus, Toshiba, HP, Samsung and Apple. The attributes of the study are design instrum...

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Bibliographic Details
Main Authors: Wiwik Melwinda, Nadya K. Moeliono
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan 2017-04-01
Series:Majalah Bisnis Dan IPTEK
Subjects:
perceptual map
multidimensional scalling (MDS)
product attribute.
Online Access:http://jurnal.stiepas.ac.id/index.php/bistek/article/view/182

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