March Mammal Madness and the power of narrative in science outreach

March Mammal Madness and the power of narrative in science outreach

March Mammal Madness is a science outreach project that, over the course of several weeks in March, reaches hundreds of thousands of people in the United States every year. We combine four approaches to science outreach – gamification, social media platforms, community event(s), and creative product...

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Bibliographic Details
Main Authors: Katie Hinde, Carlos Eduardo G Amorim, Alyson F Brokaw, Nicole Burt, Mary C Casillas, Albert Chen, Tara Chestnut, Patrice K Connors, Mauna Dasari, Connor Fox Ditelberg, Jeanne Dietrick, Josh Drew, Lara Durgavich, Brian Easterling, Charon Henning, Anne Hilborn, Elinor K Karlsson, Marc Kissel, Jennifer Kobylecky, Jason Krell, Danielle N Lee, Kate M Lesciotto, Kristi L Lewton, Jessica E Light, Jessica Martin, Asia Murphy, William Nickley, Alejandra Núñez-de la Mora, Olivia Pellicer, Valeria Pellicer, Anali Maughan Perry, Stephanie G Schuttler, Anne C Stone, Brian Tanis, Jesse Weber, Melissa Wilson, Emma Willcocks, Christopher N Anderson
Format: Article
Language:English
Published: eLife Sciences Publications Ltd 2021-02-01
Series:eLife
Subjects:
education
outreach
science communication
animal ecology
animal behavior
performance science
Online Access:https://elifesciences.org/articles/65066

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