Consumers in New Millennium: Attitudes towards Adoption of New Technologies in Purchasing Process
The use of new technologies has brought many changes into consumer behaviour, especially into purchasing process. The aim of the article is to uncover the attitudes of different generations towards usage of new technologies in purchasing process and determine if the diffusion of innovative purchasin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-06-01
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| Series: | Studia Commercialia Bratislavensia |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/stcb-2016-0007 |