| Summary: | The number of contemporary art biennials worldwide - recurring, independent, large-scale
and high-budget international exhibitions - have surged since the early 1990s rendering these events
key places in production, legitimization and consumption of works created by artists from all over the
world. In addition, mediating between culture and changing social and political issues is included in the
discourse of art biennials. Globalization has both increased the engagement of non-Western peripheries
in the culture industry and homogenized the artwork presented in the art biennials. This article proposes
an analysis of biennials through a review of existing literature in the context of contemporary art
biennials. Legitimization and promotion of artworks through marketing and branding strategies are
presented along with the cultural dominance prevailing in these periodic events.
|
|---|
