Trade barriers to seafood export performance in international markets

• Main Author: Trần Hữu Ái
• Format: Article
• Language: Vietnamese
• Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2020-08-01
• Series: Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
• Subjects: xuất khẩu; rào cản thương mại; hiệu suất xuất khẩu; cạnh tranh toàn cầu
• Online Access: https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/782
• ISSN: 2734-9306; 2734-9578

The study aimed to measure the combined effect of five marketing barriers (product, price, distribution, logistics, and promotion) on the export performance of Vietnamese seafood companies and the relationship between these factors. In the survey of 152 business managers from the seafood companies in the Mekong Delta provinces and Southern focal economic areas in Vietnam, collected data sets are used to build the trade barrier measurement scale and check assumptions. The results indicate that, except for the promotion barrier, the barriers of product, price, distribution, and logistics have a significant negative impact on export performance. Based on the relative importance of the different marketing barriers, seafood firms should firstly focus on quality improvements in order to improve their export performance