Trade barriers to seafood export performance in international markets
The study aimed to measure the combined effect of five marketing barriers (product, price, distribution, logistics, and promotion) on the export performance of Vietnamese seafood companies and the relationship between these factors. In the survey of 152 business managers from...
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-08-01
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Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
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Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/782 |
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doaj-24d55f4e30ce49298f166f5e63444f902021-09-13T08:55:00ZvieTẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINHTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh2734-93062734-95782020-08-01102135145654Trade barriers to seafood export performance in international marketsTrần Hữu Ái0Trường Đại học Văn Hiến TP.HCMThe study aimed to measure the combined effect of five marketing barriers (product, price, distribution, logistics, and promotion) on the export performance of Vietnamese seafood companies and the relationship between these factors. In the survey of 152 business managers from the seafood companies in the Mekong Delta provinces and Southern focal economic areas in Vietnam, collected data sets are used to build the trade barrier measurement scale and check assumptions. The results indicate that, except for the promotion barrier, the barriers of product, price, distribution, and logistics have a significant negative impact on export performance. Based on the relative importance of the different marketing barriers, seafood firms should firstly focus on quality improvements in order to improve their export performancehttps://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/782xuất khẩurào cản thương mạihiệu suất xuất khẩucạnh tranh toàn cầu |
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DOAJ |
language |
Vietnamese |
format |
Article |
sources |
DOAJ |
author |
Trần Hữu Ái |
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Trần Hữu Ái Trade barriers to seafood export performance in international markets Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh xuất khẩu rào cản thương mại hiệu suất xuất khẩu cạnh tranh toàn cầu |
author_facet |
Trần Hữu Ái |
author_sort |
Trần Hữu Ái |
title |
Trade barriers to seafood export performance in international markets |
title_short |
Trade barriers to seafood export performance in international markets |
title_full |
Trade barriers to seafood export performance in international markets |
title_fullStr |
Trade barriers to seafood export performance in international markets |
title_full_unstemmed |
Trade barriers to seafood export performance in international markets |
title_sort |
trade barriers to seafood export performance in international markets |
publisher |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH |
series |
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
issn |
2734-9306 2734-9578 |
publishDate |
2020-08-01 |
description |
The study aimed to measure the combined effect of five marketing barriers (product, price, distribution, logistics, and promotion) on the export performance of Vietnamese seafood companies and the relationship between these factors. In the survey of 152 business managers from the seafood companies in the Mekong Delta provinces and Southern focal economic areas in Vietnam, collected data sets are used to build the trade barrier measurement scale and check assumptions. The results indicate that, except for the promotion barrier, the barriers of product, price, distribution, and logistics have a significant negative impact on export performance. Based on the relative importance of the different marketing barriers, seafood firms should firstly focus on quality improvements in order to improve their export performance |
topic |
xuất khẩu rào cản thương mại hiệu suất xuất khẩu cạnh tranh toàn cầu |
url |
https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/782 |
work_keys_str_mv |
AT tranhuuai tradebarrierstoseafoodexportperformanceininternationalmarkets |
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