SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE.
Innovation can take a lot of forms in firms. Large companies are more willing to innovate due to a higher potential than SMEs. In social media, SMEs have equal chances to make a difference. In this paper I aim to present a social media overview, emphasizing the benefits and characteristics of thes...
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Academica Brâncuşi
2017-06-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2017-03/17_ARIANA%20TAL.pdf |
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doaj-24db5625d25147d5b9c13c8406fde3db2020-11-24T23:16:50ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie 1844-70071844-70072017-06-0113130137SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE. ARIANA TAL 0FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, WEST UNIVERSITY OF TIMIȘOARAInnovation can take a lot of forms in firms. Large companies are more willing to innovate due to a higher potential than SMEs. In social media, SMEs have equal chances to make a difference. In this paper I aim to present a social media overview, emphasizing the benefits and characteristics of these platforms and the way they can represent a huge innovation for SMEs and in the second part to discuss the case of Romania in relation with social media from the perspective of innovation. http://www.utgjiu.ro/revista/ec/pdf/2017-03/17_ARIANA%20TAL.pdfsocial mediainnovationsmall medium enterprisesbusiness development |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
ARIANA TAL |
| spellingShingle |
ARIANA TAL SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE. Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie social media innovation small medium enterprises business development |
| author_facet |
ARIANA TAL |
| author_sort |
ARIANA TAL |
| title |
SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE. |
| title_short |
SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE. |
| title_full |
SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE. |
| title_fullStr |
SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE. |
| title_full_unstemmed |
SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE. |
| title_sort |
social media platforms and romanian smes. an innovation perspective. |
| publisher |
Academica Brâncuşi |
| series |
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| issn |
1844-7007 1844-7007 |
| publishDate |
2017-06-01 |
| description |
Innovation can take a lot of forms in firms. Large companies are more willing to innovate due to a higher
potential than SMEs. In social media, SMEs have equal chances to make a difference. In this paper I aim to present a
social media overview, emphasizing the benefits and characteristics of these platforms and the way they can represent a
huge innovation for SMEs and in the second part to discuss the case of Romania in relation with social media from the
perspective of innovation.
|
| topic |
social media innovation small medium enterprises business development |
| url |
http://www.utgjiu.ro/revista/ec/pdf/2017-03/17_ARIANA%20TAL.pdf |
| work_keys_str_mv |
AT arianatal socialmediaplatformsandromaniansmesaninnovationperspective |
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1725586117106860032 |