Internal Marketing and Reflective Subjects Formation Marketing Interno e a Formação de Sujeitos Reflexivos
Internal marketing perspective has gaining primordial space. It happens through an interdisciplinary process with human management discipline and is based on the assumption that a significant part of the organizational success depends on the attitudes, commitment and performance of people in an orga...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Programa de Pós-Graduação em Administração da Faculdade de Administração e Economia
2011-03-01
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| Series: | Revista Organizações em Contexto |
| Subjects: | |
| Online Access: | https://www.metodista.br/revistas/revistas-metodista/index.php/OC/article/view/2681 |