| Summary: | <p>The current demand of electrical energy is a necessity in performing human activities. The demand is increasing every year with the increase in community welfare and electronic equipment finding. The research aims to know factors influencing household electricity demand. The research uses cross-section data of household electricity consumers. Data collected are processed and analyzed using multiple regression analysis double log method. The research results indicate that factors influencing the electricity demand for household group with low electric power installed include: the amount of power of the electronic appliances used and household income, whereas for household group with medium electric power was positively and significantly influenced by: the amount of power of the electronic appliances used, household income, number of family member and number of room. For group with high electric power it was positively and significantly influenced by the amount of power of the electronic equipments used, number of room, number of family member and building area. Hence, to minimize the electrical energy usage, it is required the use of power saving electronic appliances.</p><p><strong>Keywords:</strong> Electrical Energy, Demand, Household</p><p><strong>JEL Classification</strong><strong>s</strong>: C13, D10, Q41</p><p>DOI: <a href="https://doi.org/10.32479/ijeep.9280">https://doi.org/10.32479/ijeep.9280</a></p>
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