THE PUBLIC RELATIONS PRACTICE AS DISCOURSE TECHNOLOGY FOR ORGANIZATION'S HEGEMONY THROUGH CORPORATE SOCIAL RESPONSIBILITY PROGRAMS IN COAL MINING INDUSTRY OF EAST KALIMANTAN, INDONESIA
It is well emphasized in the literature that PR practice is largely determined by the socio-political and economic context in which it works. However, it is argued that PR practice is slowly changing to adapt to specific contexts and needs, especially for the elite groups it serves. This study discu...
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| Format: | Article |
| Language: | English |
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Russian Journal of Agricultural and Socio-Economic Sciences
2019-02-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
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| Online Access: | https://rjoas.com/issue-2019-02/article_15.pdf |