A social trust and preference segmentation-based matrix factorization recommendation algorithm

A social trust and preference segmentation-based matrix factorization recommendation algorithm

Abstract A recommendation can inspire potential demands of users and make e-commerce platforms more intelligent and is essential for e-commerce enterprises’ sustainable development. The traditional social recommendation algorithm ignores the following fact: the preferences of users with trust relati...

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Bibliographic Details
Main Authors: Wei Peng, Baogui Xin
Format: Article
Language:English
Published: SpringerOpen 2019-12-01
Series:EURASIP Journal on Wireless Communications and Networking
Subjects:
Personalized recommendation
Collaborative filtering
Data sparsity
Machine learning
Trust relationship
Preference similarity
Online Access:https://doi.org/10.1186/s13638-019-1600-4

Internet

https://doi.org/10.1186/s13638-019-1600-4

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