Elementos básicos para el diseño de productos turísticos comunitarios: experiencia desarrollada en el Golfo de Nicoya, Costa Rica

• Main Authors: Marlene Lizette Flores Abogabir, Pablo Miranda Álvarez, Meylin Alvarado Sánchez, Andrea Padilla Arce
• Format: Article
• Language: English
• Published: Konrad Lorenz Fundación Universitaria 2010-06-01
• Series: Suma de Negocios
• Subjects: Design of touristic products; Golfo de Nicoya; Rural Community Tourism; Community development; Touristic product; Touristic resources; Visitors
• Online Access: http://publicaciones.konradlorenz.edu.co/index.php/SumaDeNegocios/article/view/640

The touristic product is a unique experience, which is designed from the resources, attractions, services, and the touristic destination infrastructure, with an innovative and creative vision that has to satisfy the visitors´ expectations. This means that designing touristic products includes not only the services or the touristic offer: It´s an experience, so the design must consider the complete experience of the people that may possible visit the place. This means that touristic products are not only the destinies or the activities that tourists can accomplish there, because the experience begins in their houses, from the moment in that the tourists decides to visit another place and starts to schedule the trip and all the related with it. Considering the previous, the general purpose of the article is to present basic elements to design with participative methodology, community touristic products in rural areas, labor that also serves to territorial planning of those areas and to improve the life quality of local populations, who see community tourism like an accessible alternative to generate complementary incomes to their traditional activities.