The Implementation of Quality Function Deployment (QFD) in Tire Industry
This research had two main objectives. The first research objective was to make the right design of new product according to customer requirements with the implementation of Quality Function Deployment (QFD) in the tire industry. The second research objective was to enhance competitiveness based on...
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Bina Nusantara University
2017-12-01
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doaj-262f909e133f4e59abd1e7133e97b4362020-11-25T03:14:11ZengBina Nusantara UniversityComTech2087-12442476-907X2017-12-018422322810.21512/comtech.v8i4.37923245The Implementation of Quality Function Deployment (QFD) in Tire IndustryHari Abdul Hadi0Humiras Hardi Purba1Kurnia Sigma Indarto2Rorio Gomgom Paska Simarmata3Guntur Pratama Putra4Dabith Ghazali5Siti Aisyah6Mercu Buana UniversityMercu Buana UniversityMercu Buana UniversityMercu Buana UniversityMercu Buana UniversityMercu Buana UniversityMercu Buana UniversityThis research had two main objectives. The first research objective was to make the right design of new product according to customer requirements with the implementation of Quality Function Deployment (QFD) in the tire industry. The second research objective was to enhance competitiveness based on the renewal of marketing strategy and consumer needs, non-explosive prohibition, non-slip tires, no bulgy, and competitive prices. The research was carried out by using costumer satisfaction rating by comparing with the competitor companies. Based on calculation using QFD method, it shows that split liner has the highest percentage of technical requirement in tire industry about 30,57%. The second factor is pattern design about 25,98%. Then, the third factor is compound technology about 22,68%. Therefore, the researchers can recommend several strategies for the quality improvement based on customer needs for the tire industry.https://journal.binus.ac.id/index.php/comtech/article/view/3792Quality Function Deployment (QFD), tire industry |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Hari Abdul Hadi Humiras Hardi Purba Kurnia Sigma Indarto Rorio Gomgom Paska Simarmata Guntur Pratama Putra Dabith Ghazali Siti Aisyah |
spellingShingle |
Hari Abdul Hadi Humiras Hardi Purba Kurnia Sigma Indarto Rorio Gomgom Paska Simarmata Guntur Pratama Putra Dabith Ghazali Siti Aisyah The Implementation of Quality Function Deployment (QFD) in Tire Industry ComTech Quality Function Deployment (QFD), tire industry |
author_facet |
Hari Abdul Hadi Humiras Hardi Purba Kurnia Sigma Indarto Rorio Gomgom Paska Simarmata Guntur Pratama Putra Dabith Ghazali Siti Aisyah |
author_sort |
Hari Abdul Hadi |
title |
The Implementation of Quality Function Deployment (QFD) in Tire Industry |
title_short |
The Implementation of Quality Function Deployment (QFD) in Tire Industry |
title_full |
The Implementation of Quality Function Deployment (QFD) in Tire Industry |
title_fullStr |
The Implementation of Quality Function Deployment (QFD) in Tire Industry |
title_full_unstemmed |
The Implementation of Quality Function Deployment (QFD) in Tire Industry |
title_sort |
implementation of quality function deployment (qfd) in tire industry |
publisher |
Bina Nusantara University |
series |
ComTech |
issn |
2087-1244 2476-907X |
publishDate |
2017-12-01 |
description |
This research had two main objectives. The first research objective was to make the right design of new product according to customer requirements with the implementation of Quality Function Deployment (QFD) in the tire industry. The second research objective was to enhance competitiveness based on the renewal of marketing strategy and consumer needs, non-explosive prohibition, non-slip tires, no bulgy, and competitive prices. The research was carried out by using costumer satisfaction rating by comparing with the competitor companies. Based on calculation using QFD method, it shows that split liner has the highest percentage of technical requirement in tire industry about 30,57%. The second factor is pattern design about 25,98%. Then, the third factor is compound technology about 22,68%. Therefore, the researchers can recommend several strategies for the quality improvement based on customer needs for the tire industry. |
topic |
Quality Function Deployment (QFD), tire industry |
url |
https://journal.binus.ac.id/index.php/comtech/article/view/3792 |
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