Halal Purchase Intention on Processed Food
<em>The objective of this study is to investigate the factors affecting customers on purchasing halal purchase intention on processed food. A purposive sampling method with 193 respondents and the data analysis is done by SEM-PLS method. The results show that halal awareness, health reason, an...
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Tazkia University College of Islamic Economics; Association of Islamic Economics Lecturers
2018-06-01
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Online Access: | http://tifbr-tazkia.org/index.php/TIFBR/article/view/142 |
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doaj-2662f384ad8b4d69a6dd6a314e9a814c2020-11-25T03:02:42ZengTazkia University College of Islamic Economics; Association of Islamic Economics LecturersTazkia Islamic Finance and Business Review1907-81452460-07172018-06-0111210.30993/tifbr.v11i2.14295Halal Purchase Intention on Processed FoodSaniatun Nurhasanah0Happy Febrina Hariyani1STEI TazkiaUniversity of Muhammadiyah Malang<em>The objective of this study is to investigate the factors affecting customers on purchasing halal purchase intention on processed food. A purposive sampling method with 193 respondents and the data analysis is done by SEM-PLS method. The results show that halal awareness, health reason, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, Food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on purchase intention through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.</em>http://tifbr-tazkia.org/index.php/TIFBR/article/view/142halal foodpurchase intentionsem |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Saniatun Nurhasanah Happy Febrina Hariyani |
spellingShingle |
Saniatun Nurhasanah Happy Febrina Hariyani Halal Purchase Intention on Processed Food Tazkia Islamic Finance and Business Review halal food purchase intention sem |
author_facet |
Saniatun Nurhasanah Happy Febrina Hariyani |
author_sort |
Saniatun Nurhasanah |
title |
Halal Purchase Intention on Processed Food |
title_short |
Halal Purchase Intention on Processed Food |
title_full |
Halal Purchase Intention on Processed Food |
title_fullStr |
Halal Purchase Intention on Processed Food |
title_full_unstemmed |
Halal Purchase Intention on Processed Food |
title_sort |
halal purchase intention on processed food |
publisher |
Tazkia University College of Islamic Economics; Association of Islamic Economics Lecturers |
series |
Tazkia Islamic Finance and Business Review |
issn |
1907-8145 2460-0717 |
publishDate |
2018-06-01 |
description |
<em>The objective of this study is to investigate the factors affecting customers on purchasing halal purchase intention on processed food. A purposive sampling method with 193 respondents and the data analysis is done by SEM-PLS method. The results show that halal awareness, health reason, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, Food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on purchase intention through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.</em> |
topic |
halal food purchase intention sem |
url |
http://tifbr-tazkia.org/index.php/TIFBR/article/view/142 |
work_keys_str_mv |
AT saniatunnurhasanah halalpurchaseintentiononprocessedfood AT happyfebrinahariyani halalpurchaseintentiononprocessedfood |
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