Halal Purchase Intention on Processed Food

Halal Purchase Intention on Processed Food

<em>The objective of this study is to investigate the factors affecting customers on purchasing halal purchase intention on processed food. A purposive sampling method with 193 respondents and the data analysis is done by SEM-PLS method. The results show that halal awareness, health reason, an...

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Bibliographic Details
Main Authors: Saniatun Nurhasanah, Happy Febrina Hariyani
Format: Article
Language:English
Published: Tazkia University College of Islamic Economics; Association of Islamic Economics Lecturers 2018-06-01
Series:Tazkia Islamic Finance and Business Review
Subjects:
halal food
purchase intention
sem
Online Access:http://tifbr-tazkia.org/index.php/TIFBR/article/view/142

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