Intermediaries in Market Economy – Classification and Objectives

Intermediaries in Market Economy – Classification and Objectives

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Many categories of middlemen can act in a distribution channel. We consider that the efficiency of a distribution channel is strongly connected with the number, kind and even identity of the middlemen that form it. The pattern analysis of the middlemen who acts in the distribution channel implies th...

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Bibliographic Details
Main Author: Letitia Rad
Format: Article
Language:English
Published: General Association of Economists from Romania 2006-05-01
Series:Theoretical and Applied Economics
Subjects:
distribution channel
classic wholesales
brokers
sales agents
classic sale
self-service
electronic sales
middlemen’s role
Online Access: http://store.ectap.ro/articole/100.pdf
Description
Summary:Many categories of middlemen can act in a distribution channel. We consider that the efficiency of a distribution channel is strongly connected with the number, kind and even identity of the middlemen that form it. The pattern analysis of the middlemen who acts in the distribution channel implies there classification and organization according to certain criteria. The utility of middlemen use in partial or entire developing of distribution activity of a company derives from the functions that fulfills, as well as the diverse activities that it achieves.
ISSN:1841-8678
1844-0029

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