Intermediaries in Market Economy – Classification and Objectives
Many categories of middlemen can act in a distribution channel. We consider that the efficiency of a distribution channel is strongly connected with the number, kind and even identity of the middlemen that form it. The pattern analysis of the middlemen who acts in the distribution channel implies th...
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Format: | Article |
Language: | English |
Published: |
General Association of Economists from Romania
2006-05-01
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Series: | Theoretical and Applied Economics |
Subjects: | |
Online Access: |
http://store.ectap.ro/articole/100.pdf
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Summary: | Many categories of middlemen can act in a distribution channel. We consider that the
efficiency of a distribution channel is strongly connected with the number, kind and even identity of the
middlemen that form it. The pattern analysis of the middlemen who acts in the distribution channel
implies there classification and organization according to certain criteria. The utility of middlemen use
in partial or entire developing of distribution activity of a company derives from the functions that
fulfills, as well as the diverse activities that it achieves. |
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ISSN: | 1841-8678 1844-0029 |