Islamic Financial Literacy, Promotion, and Brand Image Toward Saving Intention in Sharia Bank
This paper aims to empirically examine the relationship between Islamic financial literacy, promotion, brand image with the intention of saving in Islamic banks. The data in the study were taken from 125 respondents. Respondents in this study were customers of Islamic banks, conventional banks, and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus
2020-06-01
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| Series: | Iqtishadia |
| Subjects: | |
| Online Access: | https://journal.iainkudus.ac.id/index.php/IQTISHADIA/article/view/6489 |