Human environment and cultural influence on the development of international business

• Main Authors: Nicolae ȚÂU, Mohammedelkhatim IBRAHIM MUSTAFA SHARFELDIN
• Format: Article
• Language: English
• Published: CSEI; ASEM 2017-12-01
• Series: Eastern European Journal of Regional Studies
• Subjects: lifestyle; urbanization; power distance; individualistic; collectivistic; masculinity; femininity; uncertainty avoidance; long-term/short-term orientation; indulgent; restrain; universalistic; neutral; emotional; specific; diffuse; achievement; ascription; sequential; synchronous; Internally-directed; externally-directed
• Online Access: http://www.csei.ase.md/journal/files/issue_32/TAU_EEJRS_Vol_3_Issue_2.pdf

Peoples always seek to improve their life conditions. This sought had significantly contributed to the improvement of human life. Urbanization was a major turning point in the history of human development. It contributed to a change of lifestyle and a progress of business. The establishment of urban areas led to a transformation in the human and cultural environments. Furthermore, globalization processes contributed considerably to the alteration of human and cultural environments. In this work, we are going to explore the components of the human and cultural environment. The main aim of this work is reveal how can human environment and cultural influence the development of international business. This work is similarly meant to exhibit how cultural differences can and cultural transformation caused by globalization processes, affect communication, negotiation and management processes, thus influencing the development of international business.