Determinants of consumer behaviour when choosing between whole and skimmed UHT milk
Large amounts of UHT milk are consumed in Brazil, but little is known about the factors affecting the consumer’s decision to choose between whole and skimmed UHT milk. Since consumers represent one of the main market drivers, it is important to identify the factors influencing their behavioral patte...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University in Belgrade
2020-05-01
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| Series: | Serbian Journal of Management |
| Subjects: | |
| Online Access: | https://aseestant.ceon.rs/index.php/sjm/article/view/17051/pdf |