Analysis of the mercantile potential of the Novo Basquete Brasil (2008-2018)

Analysis of the mercantile potential of the Novo Basquete Brasil (2008-2018)

The founding of the Basketball National League (Liga Nacional de Basquete) (LNB) in 2008 was an important milestone for the commodification of this sport. However, little has been academically written about the trajectory and how the LNB and the national championship that it organizes, the New Baske...

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Bibliographic Details
Main Authors: Edson Hirata, Felipe Canan, João Paulo Malaguti Melleiro, Fernando Augusto Starepravo
Format: Article
Language:English
Published: Federación Extremeña de Balonmano; University of Extremadura 2019-07-01
Series:E-balonmano.com: Revista de Ciencias del Deporte
Subjects:
esporte
basquete
gestão do esporte
sport
basketball
sport management
deporte
baloncesto
gestión deportiva
Online Access:http://e-balonmano.com/ojs/index.php/revista/article/view/468

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