Fundraising Campaigns in a Digital Economy: Lessons from a Swiss Synthetic Diamond Venture's Initial Coin Offering (ICO)

As economies digitalize and many local businesses gradually internationalize, crowdfunding platforms have offered a new way for ventures to raise capital. Relying on distributed ledger technology (DLT, blockchain), the method of "tokenization" now seems to be the next way for digital econo...

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Bibliographic Details
Main Authors: Jahja Rrustemi, Nils S. Tuchschmid
Format: Article
Language:English
Published: Carleton University 2020-06-01
Series:Technology Innovation Management Review
Subjects:
ieo
sto
Online Access:https://timreview.ca/timreview.ca/article/1368
Description
Summary:As economies digitalize and many local businesses gradually internationalize, crowdfunding platforms have offered a new way for ventures to raise capital. Relying on distributed ledger technology (DLT, blockchain), the method of "tokenization" now seems to be the next way for digital economics to be actualised in practise. Digitalizing some of the production and selling processes through crypto-tokenization technology has brought with it new perspectives and opportunities. Any thorough consideration of the logic of "distributed systems" applied to economics is bound to see that it potentially brings considerable disruptions and significant changes in how companies get access to funding. Cryptocurrencies, and subsequently "tokens" initially issued from "initial coin offerings" (ICOs) have answered an obvious need for efficient, borderless, and secure flows of capital. This article first summarizes what early academic research tells us about ICOs based on DLTs and their factors of success. We then use the case of LakeDiamond, a Swiss venture in the business of growing and polishing synthetic diamonds, to present and contextualize the process of holding an ICO, which ultimately did not succeed. In the final section, we present two fund raising models that have recently gained traction and popularity, namely "security token offerings" (STOs) and "initial exchange offerings" (IEOs), and highlight their main advantages compared to ICOs.
ISSN:1927-0321