WEARABLE TECHNOLOGY IN THE PERCEPTION OF YOUNG CONSUMERS

The paper presents the issues of wearable technology, their role and use in the current economy. Ubiquitous digital transformation and universal access to broadband Internet are the foundation for the creation of interoperable ecosystems, where wearable technology is responsible for communication...

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Bibliographic Details
Main Authors: Bogdan Gregor, Prof., PhD, DSc., Emilian Gwiaździński, M.Sc.
Format: Article
Language:English
Published: The Institute of Aviation 2020-06-01
Series:Marketing of Scientific and Research Organisations
Subjects:
Online Access:http://minib.pl/en/wearable-technology-in-the-perception-of-young-consumers/
Description
Summary:The paper presents the issues of wearable technology, their role and use in the current economy. Ubiquitous digital transformation and universal access to broadband Internet are the foundation for the creation of interoperable ecosystems, where wearable technology is responsible for communication often in the relationship between machine to machine and machine to human. The authors researched the level of knowledge about these devices and the degree of their use. It turned out that despite the knowledge of worn devices and relatively positive attitudes, the degree of their use is low. The article is theoretical and empirical.
ISSN:2353-8503
2353-8414