| Summary: | In this paper we want to develop an interdisciplinary framework for a critical review of traditional theories of meaning, as well as the status, discourses, forms and practi-ces of memory (and forgetting) in digitally mediated cultures. We propose the phro-nesis approach to the analysis of fluid field of media/communication studies. We pose following question: how dynamics of new communication ecology conditions, institutionalizes and transform the practices of social construction of the past within post-Dayton BH context. With the function of forming an alternative understanding of that context, we undertake some sort of mind experiment. We also use methodo-logical procedures from critical digital studies and findings from sociology of info-rmation society and cyberculture.
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