How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden

Based on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of cre...

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Main Authors: Carl Johan Lagerkvist, Sebastian Hess, Helena Johansson
Format: Article
Language:English
Published: MDPI AG 2017-09-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/6/10/84
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spelling doaj-2b92c1064a7f41b8af420e16cff7cbd82020-11-25T00:09:36ZengMDPI AGFoods2304-81582017-09-016108410.3390/foods6100084foods6100084How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in SwedenCarl Johan Lagerkvist0Sebastian Hess1Helena Johansson2Department of Economics, Swedish University of Agricultural Sciences, Uppsala 75007, SwedenInstitute of Agricultural Economics, Christian-Albrechts-Universität zu Kiel, Kiel 24118, GermanyLund University, AgriFood Economics Center, Lund 22007, SwedenBased on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of credence information provided to the individual. The likelihood of choosing the EU/non-EU denomination of origin depended on the total number of other labelling credence attributes provided and also on the type of detailed credence attributes present in the choice. The presence of cues relating to animal welfare and far-reaching traceability had the highest likelihood of influencing the choice of the EU/non-EU denomination of origin. The compensatory qualities of each credence attribute in relation to the EU/non-EU origin denomination thus differed.https://www.mdpi.com/2304-8158/6/10/84food labellinginformation cuesconsumer acceptancechoice experiments
collection DOAJ
language English
format Article
sources DOAJ
author Carl Johan Lagerkvist
Sebastian Hess
Helena Johansson
spellingShingle Carl Johan Lagerkvist
Sebastian Hess
Helena Johansson
How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden
Foods
food labelling
information cues
consumer acceptance
choice experiments
author_facet Carl Johan Lagerkvist
Sebastian Hess
Helena Johansson
author_sort Carl Johan Lagerkvist
title How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden
title_short How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden
title_full How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden
title_fullStr How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden
title_full_unstemmed How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden
title_sort how much credence does it take? evidence on the trade-off between country-of-origin information and credence attributes for beef from a choice experiment in sweden
publisher MDPI AG
series Foods
issn 2304-8158
publishDate 2017-09-01
description Based on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of credence information provided to the individual. The likelihood of choosing the EU/non-EU denomination of origin depended on the total number of other labelling credence attributes provided and also on the type of detailed credence attributes present in the choice. The presence of cues relating to animal welfare and far-reaching traceability had the highest likelihood of influencing the choice of the EU/non-EU denomination of origin. The compensatory qualities of each credence attribute in relation to the EU/non-EU origin denomination thus differed.
topic food labelling
information cues
consumer acceptance
choice experiments
url https://www.mdpi.com/2304-8158/6/10/84
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