How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden
Based on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of cre...
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doaj-2b92c1064a7f41b8af420e16cff7cbd82020-11-25T00:09:36ZengMDPI AGFoods2304-81582017-09-016108410.3390/foods6100084foods6100084How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in SwedenCarl Johan Lagerkvist0Sebastian Hess1Helena Johansson2Department of Economics, Swedish University of Agricultural Sciences, Uppsala 75007, SwedenInstitute of Agricultural Economics, Christian-Albrechts-Universität zu Kiel, Kiel 24118, GermanyLund University, AgriFood Economics Center, Lund 22007, SwedenBased on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of credence information provided to the individual. The likelihood of choosing the EU/non-EU denomination of origin depended on the total number of other labelling credence attributes provided and also on the type of detailed credence attributes present in the choice. The presence of cues relating to animal welfare and far-reaching traceability had the highest likelihood of influencing the choice of the EU/non-EU denomination of origin. The compensatory qualities of each credence attribute in relation to the EU/non-EU origin denomination thus differed.https://www.mdpi.com/2304-8158/6/10/84food labellinginformation cuesconsumer acceptancechoice experiments |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Carl Johan Lagerkvist Sebastian Hess Helena Johansson |
spellingShingle |
Carl Johan Lagerkvist Sebastian Hess Helena Johansson How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden Foods food labelling information cues consumer acceptance choice experiments |
author_facet |
Carl Johan Lagerkvist Sebastian Hess Helena Johansson |
author_sort |
Carl Johan Lagerkvist |
title |
How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden |
title_short |
How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden |
title_full |
How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden |
title_fullStr |
How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden |
title_full_unstemmed |
How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden |
title_sort |
how much credence does it take? evidence on the trade-off between country-of-origin information and credence attributes for beef from a choice experiment in sweden |
publisher |
MDPI AG |
series |
Foods |
issn |
2304-8158 |
publishDate |
2017-09-01 |
description |
Based on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of credence information provided to the individual. The likelihood of choosing the EU/non-EU denomination of origin depended on the total number of other labelling credence attributes provided and also on the type of detailed credence attributes present in the choice. The presence of cues relating to animal welfare and far-reaching traceability had the highest likelihood of influencing the choice of the EU/non-EU denomination of origin. The compensatory qualities of each credence attribute in relation to the EU/non-EU origin denomination thus differed. |
topic |
food labelling information cues consumer acceptance choice experiments |
url |
https://www.mdpi.com/2304-8158/6/10/84 |
work_keys_str_mv |
AT carljohanlagerkvist howmuchcredencedoesittakeevidenceonthetradeoffbetweencountryoforigininformationandcredenceattributesforbeeffromachoiceexperimentinsweden AT sebastianhess howmuchcredencedoesittakeevidenceonthetradeoffbetweencountryoforigininformationandcredenceattributesforbeeffromachoiceexperimentinsweden AT helenajohansson howmuchcredencedoesittakeevidenceonthetradeoffbetweencountryoforigininformationandcredenceattributesforbeeffromachoiceexperimentinsweden |
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