How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden

Based on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of cre...

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Bibliographic Details
Main Authors: Carl Johan Lagerkvist, Sebastian Hess, Helena Johansson
Format: Article
Language:English
Published: MDPI AG 2017-09-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/6/10/84