The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective
The competition in fashion and textiles (FTs) industry is strong. Enterprises have to compete at all levels and need to adapt to the mobile commerce (MC) context. Mobile TradeManager (MTM) is a typical MC application and good use of it will facilitate the sales of FTs products. Plenty of prior studi...
Main Authors: | Zilong Liu, Zhenhua Liu, Qingfei Min |
---|---|
Format: | Article |
Language: | English |
Published: |
Hindawi Limited
2014-01-01
|
Series: | Mathematical Problems in Engineering |
Online Access: | http://dx.doi.org/10.1155/2014/927854 |
Similar Items
-
Usability Challenges for Contactless Mobile Payment at a Physical Point of Sale : Central Themes and Trade-offs
by: Gilje, Eivind Laugerud
Published: (2009) -
The usability of the fashion product - analysis of user tasks in the creation and production of clothing
by: Tamissa Juliana Barreto Berton, et al.
Published: (2016-12-01) -
Sales Rebate Contracts in Fashion Supply Chains
by: Chun-Hung Chiu, et al.
Published: (2012-01-01) -
A Study of Sales Strategies in Fashion Industry
by: Chung-wei Lou, et al.
Published: (2015) -
Sales Forecasting for Fashion Retailing Service Industry: A Review
by: Na Liu, et al.
Published: (2013-01-01)