Tuzla Canton Tourism Offer – Attitudes of Employees in the Tourism Sector
Tuzla Canton (TC) has experienced a certain economic transformation and gradually started turning from an industrial region into a region of tertiary and quaternary activities, also notable in the strategic documents of the Canton. The present research was conducted during the years 2012 and 2013 wi...
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doaj-2c0ffcf7c1574e99adcd96197f8e96b32021-08-03T01:14:21ZengUniversity of Novi SadTurizam1450-66611821-11272014-07-01183140153Tuzla Canton Tourism Offer – Attitudes of Employees in the Tourism SectorEdin Jahić0Aleksandra Dragin1Tamara Jovanović2University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Trg D. Obradovića 3, 21000 Novi Sad, Serbia, Corresponding author: edinjahic75@gmail.comUniversity of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Trg D. Obradovića 3, 21000 Novi Sad, SerbiaUniversity of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Trg D. Obradovića 3, 21000 Novi Sad, SerbiaTuzla Canton (TC) has experienced a certain economic transformation and gradually started turning from an industrial region into a region of tertiary and quaternary activities, also notable in the strategic documents of the Canton. The present research was conducted during the years 2012 and 2013 with the aim of determining the attitudes of employees in the tourism sector of TC regarding the condition, i.e. the prospects of TC tourism. In July of 2012, using a structured questionnaire, persons employed in travel agencies and TC hotels were surveyed in relation to the following issues: what is, in their own opinion, the determining factor for a tourist in choosing a tour package in TC as a destination; how would they assess the tourist’s motives for choosing TC as a destination; how would they characterize (assess) the value factors of the TC tourist offer. The conducted research indicates that employees in the tourism industry have formed perceptions of TC as a tourist destination: it is a destination where tourists feel pleasant and happy to stay at; it has outstanding natural attractions, a welcoming environment and solid accommodation and catering potentials. However, elements that need improving and further development are highlighted as well. Methods used for collecting, processing and analyzing data are: historical, descriptive, comparative. Frequency analysis was conducted using the SPSS statistical program (version 20). The research results can help the tourist destination management, in this case TC, but also all segments of the tourism industry of TC, improve their offer and communication with a potential tourism markethttp://www.dgt.uns.ac.rs/turizam/arhiva/vol_1803_4.pdfTuzla Cantontourist destinationattitudes of employees |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Edin Jahić Aleksandra Dragin Tamara Jovanović |
spellingShingle |
Edin Jahić Aleksandra Dragin Tamara Jovanović Tuzla Canton Tourism Offer – Attitudes of Employees in the Tourism Sector Turizam Tuzla Canton tourist destination attitudes of employees |
author_facet |
Edin Jahić Aleksandra Dragin Tamara Jovanović |
author_sort |
Edin Jahić |
title |
Tuzla Canton Tourism Offer – Attitudes of Employees in the Tourism Sector |
title_short |
Tuzla Canton Tourism Offer – Attitudes of Employees in the Tourism Sector |
title_full |
Tuzla Canton Tourism Offer – Attitudes of Employees in the Tourism Sector |
title_fullStr |
Tuzla Canton Tourism Offer – Attitudes of Employees in the Tourism Sector |
title_full_unstemmed |
Tuzla Canton Tourism Offer – Attitudes of Employees in the Tourism Sector |
title_sort |
tuzla canton tourism offer – attitudes of employees in the tourism sector |
publisher |
University of Novi Sad |
series |
Turizam |
issn |
1450-6661 1821-1127 |
publishDate |
2014-07-01 |
description |
Tuzla Canton (TC) has experienced a certain economic transformation and gradually started turning from an industrial region into a region of tertiary and quaternary activities, also notable in the strategic documents of the Canton. The present research was conducted during the years 2012 and 2013 with the aim of determining the attitudes of employees in the tourism sector of TC regarding the condition, i.e. the prospects of TC tourism. In July of 2012, using a structured questionnaire, persons employed in travel agencies and TC hotels were surveyed in relation to the following issues: what is, in their own opinion, the determining factor for a tourist in choosing a tour package in TC as a destination; how would they assess the tourist’s motives for choosing TC as a destination; how would they characterize (assess) the value factors of the TC tourist offer. The conducted research indicates that employees in the tourism industry have formed perceptions of TC as a tourist destination: it is a destination where tourists feel pleasant and happy to stay at; it has outstanding natural attractions, a welcoming environment and solid accommodation and catering potentials. However, elements that need improving and further development are highlighted as well. Methods used for collecting, processing and analyzing data are: historical, descriptive, comparative. Frequency analysis was conducted using the SPSS statistical program (version 20). The research results can help the tourist destination management, in this case TC, but also all segments of the tourism industry of TC, improve their offer and communication with a potential tourism market |
topic |
Tuzla Canton tourist destination attitudes of employees |
url |
http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1803_4.pdf |
work_keys_str_mv |
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