PRIVATE BRAND: BRAND EQUITY MEMEDIASI STRATEGI PRIVATE BRAND DAN BRAND PERSONALITY DENGAN BRAND PREFERENCE
Produk private brand yang biasa ditemukan pada produk kebutuhan sehari-hari kini telah berkembang ke arah sektor fashion. Konsumen bebas memilih brand manapun yang ingin mereka gunakan, sehingga menimbulkan brand preference konsumen terhadap suatu brand. Penelitian ini memiliki tujuan untuk memahami...
Main Authors: | Ni Kadek Dwi Suputri Duryana, I Ketut Nurcahya |
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Format: | Article |
Language: | English |
Published: |
Universitas Udayana
2017-01-01
|
Series: | E-Jurnal Manajemen |
Subjects: | |
Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/27274 |
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