Advertising Value and Attitude to Catalogs and Store Flyer Ads Among Croatian Consumers – SEM Approach
Purpose – This research study aims to determine the influence of the factors of informativeness, entertainment, irritation, and credibility on the perception of the value of advertisements and the attitude to advertising through catalogs and store flyers among Croatian consumers. Design/methodology...
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2020-01-01
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| Series: | Tržište |
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| Online Access: | https://hrcak.srce.hr/file/364116 |