The destruction of a reputation as a leader in cyberspace: the impact of image errors and external attacks
The importance of the phenomenon of reputation as an instrument of power and influence remains relevant from ancient times to the present day. In the era of digital technology, ways of transmitting information are taking on new forms and dynamics. This largely affects the development of social commu...
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Publishing House of Lomonosov Moscow State University
2019-10-01
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Series: | Vestnik Moskovskogo Universiteta: Seriâ 18, Sociologiâ i Politologiâ |
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Online Access: | https://vestnik.socio.msu.ru/jour/article/view/587 |
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doaj-2dc1b4162df647a9b4460e23b91afaa02021-07-28T20:53:38ZrusPublishing House of Lomonosov Moscow State UniversityVestnik Moskovskogo Universiteta: Seriâ 18, Sociologiâ i Politologiâ1029-37362541-87692019-10-012539411610.24290/1029-3736-2019-25-3-94-116349The destruction of a reputation as a leader in cyberspace: the impact of image errors and external attacksM. M. Surkhaikhanov0PR Agency AME; Moscow State University named after M.V. LomonosovThe importance of the phenomenon of reputation as an instrument of power and influence remains relevant from ancient times to the present day. In the era of digital technology, ways of transmitting information are taking on new forms and dynamics. This largely affects the development of social communications and the speed of opinion formation. At the same time, the issues of improving the instruments of influence on public opinion in order to increase the degree of influence by means of reputation are updated. This article discusses in detail the phenomenon of reputation as a tool to influence the target audience and a means of influencing decision-making audience. The social value of reputation, ways of its growth and strengthening are analyzed. The specificity of methods of reputation formation and methods of influence on reputation with the use of modern communication channels is taken into account. Special attention is paid to the relationship of reputation with the image, their main similarities and methods of formation, as well as differences and features of correction. Research of methods of influence on reputation for the purpose of its discredit, with the detailed analysis of components of attack on reputation is carried out. The difference between attacks on reputation and their consequences for the subject of reputation is noted. Specific examples are considered techniques for leveling the negative and reputation correction.https://vestnik.socio.msu.ru/jour/article/view/587reputationimagecyberspaceattacks on reputationinformation attacksblack pr technologiessocial networks |
collection |
DOAJ |
language |
Russian |
format |
Article |
sources |
DOAJ |
author |
M. M. Surkhaikhanov |
spellingShingle |
M. M. Surkhaikhanov The destruction of a reputation as a leader in cyberspace: the impact of image errors and external attacks Vestnik Moskovskogo Universiteta: Seriâ 18, Sociologiâ i Politologiâ reputation image cyberspace attacks on reputation information attacks black pr technologies social networks |
author_facet |
M. M. Surkhaikhanov |
author_sort |
M. M. Surkhaikhanov |
title |
The destruction of a reputation as a leader in cyberspace: the impact of image errors and external attacks |
title_short |
The destruction of a reputation as a leader in cyberspace: the impact of image errors and external attacks |
title_full |
The destruction of a reputation as a leader in cyberspace: the impact of image errors and external attacks |
title_fullStr |
The destruction of a reputation as a leader in cyberspace: the impact of image errors and external attacks |
title_full_unstemmed |
The destruction of a reputation as a leader in cyberspace: the impact of image errors and external attacks |
title_sort |
destruction of a reputation as a leader in cyberspace: the impact of image errors and external attacks |
publisher |
Publishing House of Lomonosov Moscow State University |
series |
Vestnik Moskovskogo Universiteta: Seriâ 18, Sociologiâ i Politologiâ |
issn |
1029-3736 2541-8769 |
publishDate |
2019-10-01 |
description |
The importance of the phenomenon of reputation as an instrument of power and influence remains relevant from ancient times to the present day. In the era of digital technology, ways of transmitting information are taking on new forms and dynamics. This largely affects the development of social communications and the speed of opinion formation. At the same time, the issues of improving the instruments of influence on public opinion in order to increase the degree of influence by means of reputation are updated. This article discusses in detail the phenomenon of reputation as a tool to influence the target audience and a means of influencing decision-making audience. The social value of reputation, ways of its growth and strengthening are analyzed. The specificity of methods of reputation formation and methods of influence on reputation with the use of modern communication channels is taken into account. Special attention is paid to the relationship of reputation with the image, their main similarities and methods of formation, as well as differences and features of correction. Research of methods of influence on reputation for the purpose of its discredit, with the detailed analysis of components of attack on reputation is carried out. The difference between attacks on reputation and their consequences for the subject of reputation is noted. Specific examples are considered techniques for leveling the negative and reputation correction. |
topic |
reputation image cyberspace attacks on reputation information attacks black pr technologies social networks |
url |
https://vestnik.socio.msu.ru/jour/article/view/587 |
work_keys_str_mv |
AT mmsurkhaikhanov thedestructionofareputationasaleaderincyberspacetheimpactofimageerrorsandexternalattacks AT mmsurkhaikhanov destructionofareputationasaleaderincyberspacetheimpactofimageerrorsandexternalattacks |
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